Vuori means mountain, but to us it represents the view from the summit- the expansive clarity it can provide and awe-inspiring experience it brings.
In 2015, Founder Joe Kudla was seeking activewear that fit his versatile lifestyle; comfortable product that performed exceptionally well, yet did not sacrifice style. All of the mens yoga products were made by women's brands and the traditional athletic brands didn't feel fresh and modern.
Vuori's thriving active community in Encinitas, CA served as the inspiration for the brand. The idea to build activewear, that didn't look like activewear was born and the magic started to happen out of a little garage.
Fast forward a short four years later and we have resonated with some of the best athletes across multiple disciplines, have partnered with some of the best retailers in the nation, have launched a women's collection and have 3 retail stores deeply committed to creating community events that bring people together.
We owe our success to the wonderful customers who share our values and we hope to inspire others to live extraordinary lives.
Built to move in, styled for life
From studio to street, from beach to bar, from land to sea. Vuori products are functionally designed to transcend traditional boundaries and blur the lines between fitness and life. Given the diversity of the product and end use, Vuori appeals to everyone who lives an active life.
+ more on the way
300 dealers with over 700 locations across the US + Canada