A New Perspective on Performance Apparel

A New
Perspective
On Performance
Apparel™

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel.


Celebrating A Decade Of Vuori
Back in 2015, we set out with a simple yet powerful vision: to build a brand that reflected the values we hold dear—connection, balance, and the pursuit of an extraordinary life. We obsessed over fabrics, designed with intention, and rooted ourselves in community. It was never just about the clothes. It was about fostering relationships—with ourselves, each other, and the world around us. A decade later, that’s still what it’s about.

Investment in Happiness
We’re committed to delivering a great experience for our customers. But Vuori’s Investment in Happiness is more than just a product guarantee. It’s our philosophy on business and life. We remain invested in the happiness of our team, our community, the natural environment and most importantly—each other. Our guiding principles are simple. We aim to make great products, be in great relationships and live extraordinary lives.
Investment in Happiness
We’re committed to delivering a great experience for our customers. But Vuori’s Investment in Happiness is more than just a product guarantee. It’s our philosophy on business and life. We remain invested in the happiness of our team, our community, the natural environment and most importantly—each other. Our guiding principles are simple. We aim to make great products, be in great relationships and live extraordinary lives.


Our Supply Chain
We ask all of our tier 1 suppliers to sign and adhere to the Vuori Vendor Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.
Our Supply Chain
We ask all of our tier 1 suppliers to sign and adhere to the Vuori Vendor Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.


Impact
Guided by our values and the coastal California lifestyle, we’re simply
Impact
Guided by our values and the coastal California lifestyle, we’re simply


Community
Encinitas, CA, our backyard and playground for active living, inspired the creation of Vuori. As a values-based business, we aim to prioritize great relationships, bringing together people from all walks of life to share positive, meaningful experiences.
Community
Encinitas, CA, our backyard and playground for active living, inspired the creation of Vuori. As a values-based business, we aim to prioritize great relationships, bringing together people from all walks of life to share positive, meaningful experiences.


Built To Move In.
Styled For Life.™
We’re committed to making products that stand the test of time and remain invested in the happiness of our community, the natural environment, and most importantly, each other.

Built To Move In.
Styled For Life.™
We’re committed to making products that stand the test of time and remain invested in the happiness of our community, the natural environment, and most importantly, each other.