Philosophy

What makes a modern day hero? The innocence and strength of unbiased visions, dreams and aspirations undeterred by opposition, the will to persevere against all odds, respect for life, and consideration for the generations to come. Vuori honors the men and women whose heroic efforts, so often unnoticed, propel us towards a more sustainable future. Using fashion as a medium, Vuori recognizes the environmentalists, activists, and humanitarians whose visions inspire us to live with more awareness. On the inside of each garment, we pay tribute to these individuals and their respective heroic endeavors. With each season, retailers are invited to get involved, and direct the donation generated by their purchase to the organization/s whose missions align with their stores unique values.
Made from the finest 100% certified organic cotton, our garments are adorned with hand-tailored recycled polyester ribbons, a symbol that's message demonstrates our respect for these individuals, and serves as an invitation to you, the customer, to visit our website and get acquainted with the season's heroes, united and aligned to seed positive change.